The extraction prompt.
A recorded conversation already contains a month of content. This prompt finds it, proves every claim against the transcript, then stops before it writes a word. The ideas have to be yours, not invented to fill a gap.
Permission first.
Before you paste a transcript anywhere. Confirm you had permission to record and process the conversation. Strip names, contact details, health information and anything else that could identify the client, unless they have explicitly agreed to be used. This is the part people skip and later regret.
Four steps, and one of them is you.
- Fill the four input fields at the bottom of the prompt.
Audience, offer, any points of view you already hold, and the redacted transcript.
- Paste the whole prompt into your AI tool.
It works anywhere. The rules matter more than the model.
- Read the extracted ideas yourself.
The prompt deliberately stops before creating content. That gap is the point.
- Delete anything you do not genuinely believe or cannot prove.
Then reply with the numbers you approve and move to stage two.
The six signals.
Every idea has to carry all six, sourced from the transcript. Anything missing gets labelled, never filled in.
What they circle back to
The frustration or pattern the client keeps returning to. Not the one they opened with.
Their exact wording
Preserved, not polished. The language another coach would recognise instantly.
What they thought was wrong
The cause they assumed, before the conversation clarified what was actually happening.
A real number
A result, change or contrast the transcript actually supports. Otherwise it is flagged.
What changes on Monday
The thing agreed on the call, not a generic next step written afterwards.
A view you expressed
The prompt is banned from manufacturing a point of view for you. It says so, twice.
The four-part filter.
Every candidate faces the same four questions. Most conversations do not produce six that pass, and the prompt is instructed to return fewer rather than pad the list.
Recognition
Will the viewer recognise themselves quickly?
Evidence
Is there something real in the transcript supporting it?
Point of view
Did you add an explanation of your own?
Usefulness
Can they understand or do something afterwards?
Extract and filter.
Copy the whole block. Replace the four inputs at the bottom. Nothing gets written yet.
You are analysing a real coaching conversation to find original, evidence-backed content that already exists inside it. You are a transcript analyst, not the author. Your job is to locate the valuable moments and preserve what made them human. Do not invent ideas, proof, client stories or opinions to make the output feel complete. THE SIX SIGNALS Look for these six things: 1. PROBLEM The problem, frustration or pattern the client keeps returning to. 2. PHRASE The client's exact wording. Preserve phrases another person in the same market would instantly recognise. 3. BELIEF What the client believed was causing the problem before the conversation clarified what was really happening. 4. PROOF A real number, result, change, event or contrast supported by the transcript. 5. ACTION The action agreed during the call. What the client will do differently afterwards. 6. MY TAKE A view, explanation or principle I actually expressed during the conversation. Do not manufacture a point of view for me. THE FOUR-PART FILTER Test every possible idea against: - RECOGNITION: Will the intended viewer recognise themselves quickly? - EVIDENCE: Does the transcript contain something real that supports the point? - POINT OF VIEW: Did I add a view or explanation of my own? - USEFULNESS: Can the viewer understand or do something useful afterwards? NON-NEGOTIABLE RULES - Treat the transcript as the only source of truth. - Never invent a name, number, quote, result, chronology, emotion or client detail. - Quote the client's language exactly. Do not rewrite it into polished coaching language. - If a claim needs evidence that is not present, write [PROOF NEEDED]. - Label every inference as INFERENCE. Never present an inference as a fact. - Do not add a fake hook, hero's journey or dramatic ending. - Do not turn generic conversation into content merely to reach six ideas. - Return fewer than six approved ideas if the transcript does not contain six strong ones. - Redact any private detail that is unnecessary to understand the idea. - Do not write the posts yet. Extraction and authorship are separate jobs. PROCESS 1. Read the entire transcript before selecting anything. 2. Find every plausible content moment. 3. Map each candidate against the six signals. 4. Apply the four-part filter. 5. Keep the strongest six at most. 6. Reject weak, repetitive, generic or unsupported ideas. OUTPUT FORMAT Begin with a one-paragraph read of what this conversation is mainly about. Then provide up to six approved ideas. Use this exact structure for each: IDEA [NUMBER]: [PLAIN-ENGLISH PREMISE] Best audience: [Who will recognise themselves in this] PROBLEM: [The recurring problem in the transcript] PHRASE: "[Exact client wording]" [Timestamp if the transcript includes one] BELIEF: [What they believed before the useful shift] PROOF: [Verified evidence from the transcript, or PROOF NEEDED] ACTION: [The action agreed during the conversation] MY TAKE: [The view I actually expressed, or POINT OF VIEW NEEDED] Why it survives the filter: - Recognition: PASS / WEAK / MISSING - [one sentence] - Evidence: PASS / WEAK / MISSING - [one sentence] - Point of view: PASS / WEAK / MISSING - [one sentence] - Usefulness: PASS / WEAK / MISSING - [one sentence] Source lines: - "[Exact supporting line from the client]" - "[Exact supporting line from me]" Content risk: [Anything private, unverified, misleading or easy to overstate] After the approved ideas, include: REJECTED BUT TEMPTING List the ideas that initially sounded usable but failed the filter. Give one short reason for rejecting each. Finish with: APPROVAL GATE "I have not created any content yet. Reply with the idea numbers you approve, any corrections to the evidence, and any additional point of view you want included." INPUTS AUDIENCE: [Describe the exact person the content is for] OFFER: [Describe what you help them achieve] KNOWN POINTS OF VIEW: [Optional. Add principles you already believe. Leave blank rather than inventing them] TRANSCRIPT: [Paste the redacted transcript here]
Six ideas into thirty assets.
Only use this once you have personally approved the extracted ideas. Six ideas across five native formats is where the thirty comes from, and each column has a different job.
Use only the approved ideas and transcript evidence below. Build a six-by-five content matrix. Do not introduce a new premise, client story, number, quote or result. Each idea must be adapted to the native job of each format: - SHORT VIDEO: the sharpest version of one problem and one useful shift. - CAROUSEL: a clear sequence someone would save and use. - EMAIL: the scene, story and lesson with enough space for context. - STORIES: a poll, question or short sequence designed to start a real conversation. - COMMUNITY: a deeper discussion prompt that invites examples and useful replies. Do not paste the same copy into five columns. The premise remains the same, but the delivery must fit the format. For every matrix cell provide: 1. JOB What this specific asset is meant to achieve. 2. OPENING One natural opening line. Preserve the human language from the transcript where possible. 3. CONTENT DIRECTION Two or three sentences describing what the asset should cover. Do not write the full final post unless asked. 4. EVIDENCE The exact quote, number or source moment supporting it. Use [PROOF NEEDED] if absent. 5. RESPONSE The natural action, reply or conversation the asset should lead towards. Do not force a sales CTA onto every piece. After the matrix, select the single strongest idea for a full YouTube video. Explain why it deserves long-form treatment and what the short versions cannot solve completely. Return the result as: 1. A Markdown table with six idea rows and five format columns. 2. A detailed section beneath the table for each of the 30 cells. 3. A final card titled STRONGEST YOUTUBE IDEA. APPROVED IDEAS: [Paste the approved Stage One ideas here] CORRECTIONS OR ADDED CONTEXT: [Paste any corrections here]
The final human check.
- 01 The client cannot be identified without their permission.
- 02 Every quote and number is real.
- 03 Every [PROOF NEEDED] has been resolved, or the claim is gone.
- 04 The point of view is genuinely yours.
- 05 Each format has a distinct job, not the same words five times.
- 06 The final wording sounds like something you would actually say out loud.
Now build the thirty
The matrix template turns six approved ideas into thirty native assets, with a worked example showing one real client story across all five formats.
The six-by-five content matrix.
Six real ideas multiplied across five native formats. The goal is not to paste one caption into five apps. The premise stays the same; the delivery changes to suit what somebody is actually doing on that platform.
Each one has a different job.
| Format | Its job |
|---|---|
| Short video | Deliver one sharp problem and one useful shift, quickly. |
| Carousel | Turn the idea into a sequence somebody can save and use. |
| Give the scene, story and lesson enough room to breathe. | |
| Stories | Start a live conversation through a poll, question or short sequence. |
| Community | Go deeper, invite examples, collect language for future content. |
Approve the six source ideas.
Do this before filling anything in. Use fewer than six if the conversation did not contain six worth publishing. A thin matrix built on padding is worse than a short one built on truth.
The idea in plain English.
What they kept returning to.
Their exact words, unpolished.
What they thought was causing it.
The real number or result.
What changes on Monday.
The view you actually hold.
Anything private or unverified.
Define every cell.
Write a short direction in each cell. Do not write five copies of the same post. That is the failure this whole thing exists to prevent.
One real idea across five formats.
Andy already had the work ethic. Fixing the product and directing that effort properly took annual revenue from £22,000 to £116,000.
- Opening
- Working harder took this coach from £22,000 to £34,000. Fixing the product took him to £116,000.
- Job
- Challenge the belief that more effort creates the next level.
- Evidence
- Andy's verified revenue sequence.
- Opening
- Chase more money, or fix the product?
- Job
- Show the decision between selling harder and making the service repeatable.
- Evidence
- Andy chose the product before more acquisition.
- Opening
- Start in the empty gym at 6am, after a client cancels.
- Job
- Make the cost of the old model tangible before explaining the business change.
- Evidence
- Andy's treadmill story and verified results.
- Opening
- If ten new clients landed tomorrow, would that improve the business or break the week?
- Job
- Help coaches diagnose whether delivery can handle growth.
- Evidence
- Andy's workload before the product was rebuilt.
- Opening
- Which part of delivery still depends on you being available all day?
- Job
- Start a deeper discussion about founder dependency and product design.
- Evidence
- Andy moved from split shifts to taking a random Thursday off.
Five assets, one true premise, five different jobs. Nothing invented to fill a column.
Choose the long-form winner.
One of the six deserves a full video. Decide which, and be able to answer why.
The one carrying the most weight.
What the audience needs explained in full.
What the short versions deliberately leave open.
What you can actually show on screen.
What they walk away able to do.
Where they go afterwards.
The seven-line gate.
- 01 The source idea came from a real conversation.
- 02 The client has been anonymised, or has approved being named.
- 03 Every number and quote has been verified.
- 04 Missing evidence is labelled, or the claim is gone.
- 05 Your point of view has not been invented for you.
- 06 Each format has a native job rather than copied wording.
- 07 The final version sounds like a person, not a template.
Privacy is not optional. Blur or remove email addresses, phone numbers, calendar details, private client messages and any transcript content the client has not approved for display. If in doubt, take it out. Nobody has ever regretted redacting too much.
Start further back
The matrix only works on ideas that survived a filter. The extraction prompt is what pulls them out of the call in the first place, and refuses to invent the ones that were not there.